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: an important or powerful person. Dominating in a field of expertise or industry.

Whether you are a stay at home mother, employed or an entrepreneur, stay informed and do it like a boss.

PLAN IT

RUN IT

START IT

GROW IT

START

IT

PLAN IT

My deam began with a journal. I wanted to open my own business but I wasn't shure that I could. At the time I was freelancing and broke. I was living with friends with my 3 year old daughter by my side. I was in debt I was unhappy on all front. I knew that I could be successful but I just needed someone to take a chance on me. 

 

Ready to make a fresh start I bought a 3 subject spiral note book. I wrote on one subject 20 questions that I had about business.  I did the same for my personal life and for my health. Those question told me more about myself and what I wanted then if I had asked myself what I really wanted. I began to answer the questions. I did research, I asked questions and I sought out learning what I needed to know. 

 

The amazing thing that happened is my choices began to be shaped by the answers. 

 

Example:

 

 

I Wrote I Before I Lived it 

Turning Your Dreams Into Reality

Every Journey Starts with the First Step

 

If you are an interior design junkie, a home tour daydreamer, or an HGTV devotee, then Girl’s Guide to Real Estate might be your new favorite website. Someone once said, "The key to happiness is having dreams. The key to success is making your dreams come true." The genius of Girl’s Guide is that offers both the dream inspiration and the how-to’s necessary for success in buying, selling, and investing in property. Below, the site’s creator, Joda Mize, talks about how and why Girl’s Guide is changing the conversation about real estate. 

 

Tell us the story of how Girl’s Guide to Real Estate came to be.

 

In 2002, I began selling homes as a realtor in Southern California. I noticed my female clients were always calling upon their mothers, sisters and girlfriends for advice throughout the buying and selling experience. It occurred to me that women wanted and needed to process the information and talk through their decisions with someone they know and trust. So I set out to create a site that represents that conversation on a larger sale. We provide substantial, real-world information in an accessible way. 

 

 

Your site is attracting a ton of readers. What do you think Girl’s Guide is bringing to the table that women are so hungry for? 

 

Women want to be inspired and well-informed. Girl’s Guide offers a full spectrum view of the world of real estate. We talk about everything from investing and financing to interior design and housewarming gift ideas. 

   

 

How does the increase in female buyers and investors change the real estate industry?

 

One monumental change is the recognition of the female consumer’s power in the market place and their influence on home purchases. Women have always been the ultimate decision makers during the home-buying process, but we’re now also seeing a remarkable rise in single female buyers. 

 

 

Do you think Girls Guide to Real Estate changes the way women perceive their role or their own power? How so?

 

Absolutely. Look, we know women are just as capable of trudging through the murky depths of your average real estate book or website as anyone. Buying property, investing, selling, it can all be daunting, but it’s also exciting and empowering. We provide the information women need to know, and we make it accessible and fun so that it feels less like work and more like...possibility. When a person is armed with both the tools needed to fulfill a dream as well as the inspiration to move forward, they’re empowered. And that’s what we offer. 

 

 

What do you love about the work you do with Girl’s Guide? 

 

There is nothing more rewarding than hearing from from a reader that she’s been inspired to take a step she didn’t have the confidence to take before; or that she followed our tips for, say, negotiating with a seller and is thrilled by the results. I get to put my time, energy and focus into expanding the conversation about real estate and energizing women to step into their own possibilities. I consider myself really lucky.

RUN

IT

GROW

IT

Show up Every Day Ready to Serve

Anticipating the Next Steps to

Grow

Interview with creator Joda Mize

Interview with creator Joda Mize

Interview with creator Joda Mize

 

If you are an interior design junkie, a home tour daydreamer, or an HGTV devotee, then Girl’s Guide to Real Estate might be your new favorite website. Someone once said, "The key to happiness is having dreams. The key to success is making your dreams come true." The genius of Girl’s Guide is that offers both the dream inspiration and the how-to’s necessary for success in buying, selling, and investing in property. Below, the site’s creator, Joda Mize, talks about how and why Girl’s Guide is changing the conversation about real estate. 

 

Tell us the story of how Girl’s Guide to Real Estate came to be.

 

In 2002, I began selling homes as a realtor in Southern California. I noticed my female clients were always calling upon their mothers, sisters and girlfriends for advice throughout the buying and selling experience. It occurred to me that women wanted and needed to process the information and talk through their decisions with someone they know and trust. So I set out to create a site that represents that conversation on a larger sale. We provide substantial, real-world information in an accessible way. 

 

 

Your site is attracting a ton of readers. What do you think Girl’s Guide is bringing to the table that women are so hungry for? 

 

Women want to be inspired and well-informed. Girl’s Guide offers a full spectrum view of the world of real estate. We talk about everything from investing and financing to interior design and housewarming gift ideas. 

   

 

How does the increase in female buyers and investors change the real estate industry?

 

One monumental change is the recognition of the female consumer’s power in the market place and their influence on home purchases. Women have always been the ultimate decision makers during the home-buying process, but we’re now also seeing a remarkable rise in single female buyers. 

 

 

Do you think Girls Guide to Real Estate changes the way women perceive their role or their own power? How so?

 

Absolutely. Look, we know women are just as capable of trudging through the murky depths of your average real estate book or website as anyone. Buying property, investing, selling, it can all be daunting, but it’s also exciting and empowering. We provide the information women need to know, and we make it accessible and fun so that it feels less like work and more like...possibility. When a person is armed with both the tools needed to fulfill a dream as well as the inspiration to move forward, they’re empowered. And that’s what we offer. 

 

 

What do you love about the work you do with Girl’s Guide? 

 

There is nothing more rewarding than hearing from from a reader that she’s been inspired to take a step she didn’t have the confidence to take before; or that she followed our tips for, say, negotiating with a seller and is thrilled by the results. I get to put my time, energy and focus into expanding the conversation about real estate and energizing women to step into their own possibilities. I consider myself really lucky.

 

If you are an interior design junkie, a home tour daydreamer, or an HGTV devotee, then Girl’s Guide to Real Estate might be your new favorite website. Someone once said, "The key to happiness is having dreams. The key to success is making your dreams come true." The genius of Girl’s Guide is that offers both the dream inspiration and the how-to’s necessary for success in buying, selling, and investing in property. Below, the site’s creator, Joda Mize, talks about how and why Girl’s Guide is changing the conversation about real estate. 

 

Tell us the story of how Girl’s Guide to Real Estate came to be.

 

In 2002, I began selling homes as a realtor in Southern California. I noticed my female clients were always calling upon their mothers, sisters and girlfriends for advice throughout the buying and selling experience. It occurred to me that women wanted and needed to process the information and talk through their decisions with someone they know and trust. So I set out to create a site that represents that conversation on a larger sale. We provide substantial, real-world information in an accessible way. 

 

 

Your site is attracting a ton of readers. What do you think Girl’s Guide is bringing to the table that women are so hungry for? 

 

Women want to be inspired and well-informed. Girl’s Guide offers a full spectrum view of the world of real estate. We talk about everything from investing and financing to interior design and housewarming gift ideas. 

   

 

How does the increase in female buyers and investors change the real estate industry?

 

One monumental change is the recognition of the female consumer’s power in the market place and their influence on home purchases. Women have always been the ultimate decision makers during the home-buying process, but we’re now also seeing a remarkable rise in single female buyers. 

 

 

Do you think Girls Guide to Real Estate changes the way women perceive their role or their own power? How so?

 

Absolutely. Look, we know women are just as capable of trudging through the murky depths of your average real estate book or website as anyone. Buying property, investing, selling, it can all be daunting, but it’s also exciting and empowering. We provide the information women need to know, and we make it accessible and fun so that it feels less like work and more like...possibility. When a person is armed with both the tools needed to fulfill a dream as well as the inspiration to move forward, they’re empowered. And that’s what we offer. 

 

 

What do you love about the work you do with Girl’s Guide? 

 

There is nothing more rewarding than hearing from from a reader that she’s been inspired to take a step she didn’t have the confidence to take before; or that she followed our tips for, say, negotiating with a seller and is thrilled by the results. I get to put my time, energy and focus into expanding the conversation about real estate and energizing women to step into their own possibilities. I consider myself really lucky.

 

 

What are your qualifications?

 

I am a registered representative for NMIS’ broker-dealer business. In this capacity I sell and service securities (e.g., mutual funds and variable insurance products). I am also an appointed insurance agent of The Northwestern Mutual Life Insurance Company, Milwaukee, WI (NM) and its affiliates. In this capacity I sell and service various types of insurance products such as life and disability insurance and annuities. Although I generally have an obligation to offer NM products, from time to time I may also sell and service insurance products offered by firms not affiliated with NM. 

 

 

What does a good investment portfolio look like?

 

A good investment portfolio is completely dependent upon an individual’s specific financial goals.   What may look like a perfect investment portfolio for a 25 year old, may be completely inappropriate for someone nearing retirement.  There is no one size fits all investment or portfolio.   Every investment should be tailored to meet each client’s risk tolerance and time horizon. 

 

 

Now that social security is not going to be able to support us in retirement, whats the best way to invest?

 

You bring up a great point, Monica.  Social Security was created to help supplement American’s retirement.  Key word is supplement.  It was never meant to be the main source of income for retirees.  Many Americans didn’t plan accordingly for retirement thinking that Social Security would provide the income they needed in retirement and unfortunately they were left in a very uncomfortable position. Plus, people weren’t living nearly as long of lives as Americans do today which makes Social Security even less of a reliable source of retirement income.   It’s important to remember that one of the biggest risks to Americans in retirement is longevity risk.  That is; how long will your money last in retirement?   Many people have the assumption that enjoying a comfortable retirement has everything to do with the amount of assets you’ve built and accumulated during your working years.   I would argue that a comfortable retirement is not at all about assets, but about income.   Guaranteed income is the key to a successful, comfortable retirement.    Because of this, I encourage people to explore adding annuities to your overall portfolio to ensure you can create a guaranteed stream of income during your golden years.   

 

 

Should I save or invest or repay debt first?

 

This is a great question, Monica and one I get often.   Everyone will have their own view on this, but it’s my feeling that there is difference between saving and investing and we need to do both.   There is also always a space between all and nothing.   I work with several attorneys and as you can imagine, many have pretty substantial student loan debt upon graduating from law school.  I share with them that the absolute worst thing they can do is to put all of their discretionary income toward paying down their debt.  Because they will wake up 5,6,7 years down the road and will be completely debt free, but won’t have a single asset to speak of.   Instead of putting 100% of discretionary capital toward debt, why not put 75% toward debts and the other 25% into building another asset?   That way, they are building at the same time they are eliminating liabilities.   There is a tremendous amount of opportunity cost associated with choosing to only focus on paying down debt rather than a mixed approach. 

 

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